Vol. 1 No. 1 (2024): UNIZIK Journal of Marketing

Articles

• Effect of social media platforms on consumer online purchase intention: A study of consumers of online products in South East, Nigeria

  Njoku, Princewill O, Nkamnebe, Anayo D

  1-16

  • PDF, HTML

• Spatial Analysis of Patronage of Neighborhood Shopping Centers in Gusau Town Zamfara State, Nigeria

  Dr. Lukman Bello, Dr. Ibrahim Kado

  17-34

  • PDF, HTML

• Social Media Marketing and Purchase Decision of Samsung and Apple iPhone Smartphone Users in Lagos, Nigeria Social Media Marketing and Purchase Decision

  Dr. Alaneme G.C, Dr. Adegoke O.A.D

  35-49

  • PDF, HTML

• Effect of Perceived convenience and perceived trust on Facebook marketplace patronage in Nigeria

  Ahaiwe Emmanuel, Nwachukwu Chima Peter, Nto Chioma

  50-65

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• Relationship Marketing and Customer Advocacy in Insurance: An Empirical Investigation from Nigeria

  Oluwabiyi, Ezekiel Olakunle, Olubiyi, Timilehin Olasoji, Asikhia, Olalekan Usiobaifo, Egwuonwu, Thomas

  66-80

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• Product Quality Influence on Corporate Reputation: Evidence from Retail Firms in Nigeria

  Adebayo, Adeyemi Abdulwasiu

  81-91

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• An assessment of Product Segmentation in Micro Finance Banks, Lagos State, Nigeria

  Aborisade, Femi Adebayo, Adejumo, Dauda Adegoke, Ahmadu, Haveez Omotayo

  92-104

  • PDF, HTML

• Effect of Content Marketing on Customer Patronage of Online Shops

  Iroka, Ndidi Anastasia, Nwaizugbo, Ireneus. C

  105-117

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• Impact of Value Added Tax on Economic Growth of Nigeria

  Evelyn Iwegbe, Daddau, Haruna

  118-130

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• Online Technology and Business Performance of SMEs In Osun State

  Ibrahim, Kayode Muhammed , Hassan Abidemi, Carim, Abiola Abass, Oni, Moses Taye

  131-146

  • PDF, HTML