UNIZIK Journal of Marketing

About the Journal

The UNIZIK Journal of Marketing (UJofM) is an online, biannual publication (March and September) from the Department of Marketing at Nnamdi Azikiwe University in Awka, Anambra State, Nigeria. This open-access, peer-reviewed journal aims to disseminate scholarly discussions and practice from the diverse areas of marketing. It welcomes research manuscripts, including original research articles, reviews, case studies, and theoretical papers, particularly those with an interdisciplinary focus.

Announcements

Call for Papers (September 2024 Issue)

2024-06-19

DEPARTMENT OF MARKETING, UNIZIK Journal of Marketing

Read more about Call for Papers (September 2024 Issue)

Current Issue

Vol. 1 No. 4 (2024): UNIZIK Journal of Marketing (December)

Cover

Published: 2024-12-10

Articles

Strategic Internal Marketing and Staff Performance in Deposit Money Banks in Enugu State

Okoro, Deborah Patience, Uwakwe, Innocent Vitus, Onah, James Ikechukwu

1-15
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Product Packaging and Consumer Purchase Decision: A Study of FMCG in Osogbo, Nigeria

Adesanya, Oluwaseun Ademuyiwa , Adesanya, Agnes Avuokerie, Alabi Ezekiel

16-28
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The Role of Interpersonal Relation Skills in Enhancing Entrepreneurship and Private Sector Performance in Ekiti State

Akinruwa, Temitope Emmanuel, Bankole, Oluwole Adeniyi

29-39
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Examining Students’ Awareness of Digital Learning Management Tools for Digital Marketing Education in Higher Institutions

Madu, Jude E, Dr. Ahmed, HibatAlla Faisa

40-52
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Digital marketing channels and customer patronage of online shops

Iroka, Ndidi Anastasia, Nwaizugbo, Ireneus. C

53-76
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Credit Risk and Financial Performance of Listed Deposit Money Banks in Nigeria

Aliyu, Fatima Aminu, Abdullah, Murtala, Gugong, Benjamin Kumai

77-89
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Artificial Intelligence and Marketing: A Conceptual Analysis

Dr. Nwankwo Christian, Dr. Abude Peter

90-96
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Determinants of Customer Satisfaction with Order Fulfilment among Customers of Bespoke Fashion in Nigeria

Dr. Ojiaku, Obinna Christian, Onuorah, Chikaodili Peace

97-105
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Assessing the Impact of Celebrity Endorsements on Consumers’ Choices in Southwest Nigeria's Food and Beverage Sector

Oguntuase, Isaac Ekundayo, Dr. Olasehinde, Sunday. A, Ibikunle, Titilayo. D

106-126
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Community Relations Strategies and Prevention of Neighborhood Crime: Implications for Sustainable National Security in Nigeria

Dr. Ogunode, Philips Olatunde, Dr. Adeola, A. Ayodele

127-138
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