CODES OF ETHICS AND CORPORATE CORE VALUES ON FOOD AND BEVERAGE FIRMS IN SOUTH-EAST NIGERIA

Authors

  • ADINDU, Chidinma Peace Ph.D Department of Marketing, College of Management Sciences, Michael Okpara University of Agriculture Umudike,
  • NTO, Chioma Philips Ph.D Department of Marketing, College of Management Sciences, Michael Okpara University of Agriculture Umudike,
  • ADINDU, Ogbonna Michael Ph.D Department of Business Administration (Marketing Option) Clifford University, Owerrinta
  • NZEOMA, Sunny Paul Department of Marketing, Faculty of School of Business, Management and Technology (SBMT) B. U. Nzeribe Polytechnic, Awo Omamma, Oru East, Imo state

Keywords:

Ethics, code of ethics, corporate core value, food and stakeholders.

Abstract

The main objective of this paper was to examine the relationship between code of ethic and corporate 
core values among food and beverage firms in South East of Nigeria. The research design was survey 
research design. The population of the study was all registered food and beverage firms in Nigeria 
with operational base as South Eastern Nigeria. Available records from Nigeria Directory of statistics 
show that there are ninety-five (95) registered food and beverage firms in South Eastern Nigeria. The 
study adopted the total population of the study as the sample size because it was relatively small. The 
source of data for this work was primary. Data was collected through self-administered copies of 
structured questionnaire. Data collected were analyzed using Pearson correlation analysis. 
Correlation analysis was selected in this study because the primary objective is to determine the nature 
and strength of the relationship between two measurable variables. The findings showed that codes 
of ethics have a positive significant relationship with company core value. Based on the finding it 
was recommended that Managers in food and beverage firms should focus on regular ethics training, 
effective communication of ethical standards, and consistent enforcement mechanisms because it can 
help embed core values into daily operations. 

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Published

2026-06-16

How to Cite

CODES OF ETHICS AND CORPORATE CORE VALUES ON FOOD AND BEVERAGE FIRMS IN SOUTH-EAST NIGERIA. (2026). UNIZIK Journal of Marketing, 3(2), 153-167. https://journals.unizik.edu.ng/ujofm/article/view/8348

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