QUANTUM MARKETING AND REAL-TIME PERSONALIZATION: A CONCEPTUAL REVIEW

Abstract

The emergence of quantum computing is prompting renewed discussion on the future of marketing 
strategy, particularly around real-time personalization and customer engagement. This paper presents 
a conceptual analysis of Quantum Marketing and its potential implications for business strategy, 
based on a review of existing literature and documented case discussions in academic and industry 
sources. Using a qualitative document analysis method, the study examined peer-reviewed articles, 
industry reports, and conference proceedings published between 2020 and 2025. The analysis focused 
on identifying recurring themes related to opportunities, technical requirements, and implementation 
challenges associated with applying quantum computing concepts to marketing functions. The review 
highlights that discussions on quantum marketing emphasize potential advantages in data processing 
speed and personalization capabilities, alongside significant barriers including technical complexity, 
data infrastructure needs, and limited accessibility. The paper concludes that while quantum 
computing remains largely experimental in marketing contexts, its development warrants ongoing 
conceptual and practical attention. It recommends that future empirical studies test these propositions 
and those firms interested in the area prioritize foundational investments in data architecture and 
digital readiness.