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Vol. 1 No. 2 (2024): UNIZIK Journal of Marketing
Vol. 1 No. 2 (2024): UNIZIK Journal of Marketing
The October 2024 Issue of the UNIZIK Journal of Marketing.
Published:
2024-10-15
Articles
Influence of product package and quality on purchase decision of fast-moving consumer goods (FMCG) in Lagos state, Nigeria
Ighomereho, Ogheneochuko Salome, Ayoola, Ayodele Akinade
1-18
PDF, HTML
Collaborative Marketing and Online Purchase Behaviour of Consumers in South-South Nigeria
Chikere, Peter C, Coker, Preye R
19-36
PDF, HTML
Transforming Nigeria's Agricultural Value Chains: The Role of Digital Platforms in Market Access and Price Transparency
Abdulquadri, Abdulazeez Olamide, Aliyu, Abdulrafih Olokonla, Suleiman, Wisdom Onimisi, Yahaya, Bilikisu Olaitan
37-57
PDF, HTML
Influence of Global Marketing Dynamics on Viral Strategies: A Case Study of Multinationals in Nigeria
Raji, Ali Tobi, Ayankola, Ayansola Adewumi , Olowe, Sunday Temitope
58-74
PDF, HTML
Effect of Self-Regulation on Corporate Branding in the Food and Beverage Industry in Southeast Nigeria
Adindu, Chidinma Peace, Aniuga, Chukwuma, Adindu, Michael Ogbonna
75-95
PDF, HTML
Collaboration Strategy and Performance of Pharmaceutical Companies in Lagos State
Ajayi Olalekan Ezekiel, Brimah, Aminu Nassir, Zekeri, Abu, Salau, Alahji Abdulazeez
96-116
PDF, HTML
Impact of waste management on corporate sustainability: a case study of Nigerian breweries Plc
Nnabuife, Ezimma K. N, Ehugbo, Ikechukwu
117-129
PDF, HTML
Effect of fiscal policy on the performance of Nigeria stock market (1999-2023)
Ele, Linus Egwu, Enang, Raymond Ekwere, Itoro, Moses Ikoh
130-151
PDF, HTML
Mega retail businesses and shopping behaviour among consumers in Alimosho local government area of lagos state
Sunmola, Babatunde Rasaki, Tijani, A. A, Gabriel, Olayinka Enoch, Otunbosun, Olayinka Israel, Omoyemi, Olasupo, Oladapo
152-162
PDF, HTML
Business Content Creation and Marketing Performance of Television Stations in South-South, Nigeria
Dick, Diepriye I.J, Simeon, Baratuaipere
163-178
PDF, HTML
Sustainable Tax Compliance: A Conceptual Framework and Policy Implications
Gwatyap, Mathias Gabriel , Dr. Daddau, Haruna
179-187
PDF, HTML