Vol. 1 No. 4 (2024): UNIZIK Journal of Marketing (December)

Articles

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  Strategic Internal Marketing and Staff Performance in Deposit Money Banks in Enugu State

  Okoro, Deborah Patience, Uwakwe, Innocent Vitus, Onah, James Ikechukwu

  1-15

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• Product Packaging and Consumer Purchase Decision: A Study of FMCG in Osogbo, Nigeria

  Adesanya, Oluwaseun Ademuyiwa , Adesanya, Agnes Avuokerie, Alabi Ezekiel

  16-28

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  The Role of Interpersonal Relation Skills in Enhancing Entrepreneurship and Private Sector Performance in Ekiti State

  Akinruwa, Temitope Emmanuel, Bankole, Oluwole Adeniyi

  29-39

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  Examining Students’ Awareness of Digital Learning Management Tools for Digital Marketing Education in Higher Institutions

  Madu, Jude E, Dr. Ahmed, HibatAlla Faisa

  40-52

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  Digital marketing channels and customer patronage of online shops

  Iroka, Ndidi Anastasia, Nwaizugbo, Ireneus. C

  53-76

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  Credit Risk and Financial Performance of Listed Deposit Money Banks in Nigeria

  Aliyu, Fatima Aminu, Abdullah, Murtala, Gugong, Benjamin Kumai

  77-89

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  Artificial Intelligence and Marketing: A Conceptual Analysis

  Dr. Nwankwo Christian, Dr. Abude Peter

  90-96

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  Determinants of Customer Satisfaction with Order Fulfilment among Customers of Bespoke Fashion in Nigeria

  Dr. Ojiaku, Obinna Christian, Onuorah, Chikaodili Peace

  97-105

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  Assessing the Impact of Celebrity Endorsements on Consumers’ Choices in Southwest Nigeria's Food and Beverage Sector

  Oguntuase, Isaac Ekundayo, Dr. Olasehinde, Sunday. A, Ibikunle, Titilayo. D

  106-126

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  Community Relations Strategies and Prevention of Neighborhood Crime: Implications for Sustainable National Security in Nigeria

  Dr. Ogunode, Philips Olatunde, Dr. Adeola, A. Ayodele, Esiti, B. Governor

  127-138

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