Vol. 2 No. 3 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

EDITORIAL COMMENT

EDITORIAL COMMENT
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EDITORIAL TEAM

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Articles

APPLICATION OF INFORMATION ASYMMETRY TO NIGERIAN BUSINESS SITUATIONS

Nwaezeihenatuoha Peter Chukwughalum, Prof Ezeah Gregory

1-22
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EDUCATION AS A MODERATOR IN PREDICTING ELECTRICAL/ELECTRONIC WASTE DISPOSAL BEHAVIOUR IN A TYPICAL EMERGING ECONOMY CONTEXT: THE CONCEPTUAL FRAMEWORK

Osagwu Anthony Obiajulu Ph.D.

23-41
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BRAND REJUVENATION STRATEGIES: AN ANTIDOTE OF AGEING BRAND OF OMO DETERGENT SOAP

OGUNDARE Justice Taiwo, INONI Oghenenyerhovwo Rita, EFEFAIRORO Okiemute Zilla, NWAIZUGBO Ireneus Chukwudi

267-284
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CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF THE NIGERIAN AVIATION SECTOR

Adebayo Adeyemi Abdulwasiu, PhD

233-246
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THE TASTE OF A PROMISE: HOW BRAND IMAGE AND PERCEIVED QUALITY OF HRM PRODUCTS INFLUENCE CUSTOMER LOYALTY

Ndukwe-Tochi Chinwe Chosen , Chiana Cyril Anamelechi, PhD , Njoku, Princewill Osinachi, PhD. , Oduh Obiageri l.

201-220
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SUPPLY CHAIN DISRUPTIONS AND CAPITAL RESILIENCE IN THE NIGERIAN AGRICULTURAL INDUSTRY

Oiza Lauren DIMOWO, Ph.D., Martins EHICHOYA, Ph.D.

171-187
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EFFECTS OF MONETARY POLICY INSTRUMENTS ON COMMERCIAL BANK’S LOANS AND ADVANCES IN NIGERIA (2000-2024)

Prof Sunny C. Nwite , Okeke Augustina Ugoada , Adimoha Chinedu Alexander

140-156
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INVENTORY MANAGEMENT PRACTICES AND PROFITABILITY OF SELECTED QUOTED FOOD AND BEVERAGE FIRMS IN NIGERIA

Stanley Dozie OKEKE, Martins EHICHOYA, Ph.D

105-124
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INTERNAL MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) AMONG STAFF OF NIGERIAN ARMY UNIVERSITY BIU – BORNO STATE

Friday Alapa Inalegwu (PH.D), Ugbe Alexander Ugbe (PH.D), John Alidu

70-89
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FAIR COMPETITION AND PROCUREMENT EFFICIENCY IN THE RIVERS STATE GOVERNMENT MINISTRIES

Idadokima Samuel (Ph.D.) , Igani Dukoye Corton (Ph.D.)

42-54
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VOICE ASSISTANTS AND THE EVOLUTION OF CUSTOMER-SERVICE INTERACTIONS IN E-COMMERCE IN ANAMBRA STATE

Dr Okeke Lawrence Nnamdi

247-266
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IMPACT OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) ON FINANCIAL REPORTING QUALITY OF LISTED MANUFACTURING COMPANIES IN NIGERIA

GABRIEL Raymond Kidariju , Denis BASILA, PhD

221-232
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IMPLICATION OF BOARD COMPOSITION ON FINANCIAL PERFORMANCE OF LISTED DEPOSIT MONEY BANKS IN NIGERIA

Denis BASILA, Mary David JAMES

188-200
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SOCIAL MEDIA MARKETING AND SALES PERFORMANCE OF FAST-FOOD RESTAURANTS IN ENUGU STATE, NIGERIA

Nnamani Victor Chukwuemeka, Ogba Ike-Elechi, Ozo J.U, Eke Chijioke Cyril, Onah James Ikechukwu

157-170
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EXPLORING THE DIGITAL AND ENTREPRENEURSHIP SKILLS REQUIRED BY MARKETING STUDENTS OF IGNATIUS AJURU UNIVERSITY OF EDUCATION FOR EMPLOYABILITY

DR MBAEGBU R.E.V, DR SHAIBU OGWUCHE GABRIEL, AMEH OKPE

125-139
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GAINING COMPETITIVE ADVANTAGE IN THE HOSPITALITY INDUSTRY THROUGH EFFICIENT CUSTOMER SERVICE

Egbeh Placid.C (PHD) , Onyeike Iheanyi Samuel (PHD) , Okpe Kelechi Thecla (PHD)

90-104
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GOVERNMENT STIMULUS PACKAGES AND THE SURVIVAL RATE OF SMALL AND MEDIUM ENTERPRISES: A POST-COVID-19 STUDY IN EDO STATE

Katherine Temple Odafeveroro, Omorodion Omoregbe, Ph.D, Margaret Ehigie Ph.D

55-69
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Vol. 2 No. 3 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

EDITORIAL COMMENT

EDITORIAL COMMENT

EDITORIAL TEAM

EDITORIAL TEAM

Table of Contents

Table of Contents

Articles

APPLICATION OF INFORMATION ASYMMETRY TO NIGERIAN BUSINESS SITUATIONS

EDUCATION AS A MODERATOR IN PREDICTING ELECTRICAL/ELECTRONIC WASTE DISPOSAL BEHAVIOUR IN A TYPICAL EMERGING ECONOMY CONTEXT: THE CONCEPTUAL FRAMEWORK

BRAND REJUVENATION STRATEGIES: AN ANTIDOTE OF AGEING BRAND OF OMO DETERGENT SOAP

CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION: AN EMPIRICAL STUDY OF THE NIGERIAN AVIATION SECTOR

THE TASTE OF A PROMISE: HOW BRAND IMAGE AND PERCEIVED QUALITY OF HRM PRODUCTS INFLUENCE CUSTOMER LOYALTY

SUPPLY CHAIN DISRUPTIONS AND CAPITAL RESILIENCE IN THE NIGERIAN AGRICULTURAL INDUSTRY

EFFECTS OF MONETARY POLICY INSTRUMENTS ON COMMERCIAL BANK’S LOANS AND ADVANCES IN NIGERIA (2000-2024)

INVENTORY MANAGEMENT PRACTICES AND PROFITABILITY OF SELECTED QUOTED FOOD AND BEVERAGE FIRMS IN NIGERIA

INTERNAL MARKETING AND ORGANIZATIONAL CITIZENSHIP BEHAVIOUR (OCB) AMONG STAFF OF NIGERIAN ARMY UNIVERSITY BIU – BORNO STATE

FAIR COMPETITION AND PROCUREMENT EFFICIENCY IN THE RIVERS STATE GOVERNMENT MINISTRIES

VOICE ASSISTANTS AND THE EVOLUTION OF CUSTOMER-SERVICE INTERACTIONS IN E-COMMERCE IN ANAMBRA STATE

IMPACT OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) ON FINANCIAL REPORTING QUALITY OF LISTED MANUFACTURING COMPANIES IN NIGERIA

IMPLICATION OF BOARD COMPOSITION ON FINANCIAL PERFORMANCE OF LISTED DEPOSIT MONEY BANKS IN NIGERIA

SOCIAL MEDIA MARKETING AND SALES PERFORMANCE OF FAST-FOOD RESTAURANTS IN ENUGU STATE, NIGERIA

EXPLORING THE DIGITAL AND ENTREPRENEURSHIP SKILLS REQUIRED BY MARKETING STUDENTS OF IGNATIUS AJURU UNIVERSITY OF EDUCATION FOR EMPLOYABILITY

GAINING COMPETITIVE ADVANTAGE IN THE HOSPITALITY INDUSTRY THROUGH EFFICIENT CUSTOMER SERVICE

GOVERNMENT STIMULUS PACKAGES AND THE SURVIVAL RATE OF SMALL AND MEDIUM ENTERPRISES: A POST-COVID-19 STUDY IN EDO STATE