Tourists' Mental Health Support and AI-Powered Interventions in Calabar, Cross River State, Nigeria

Abstract

The main purpose of this study was to investigate tourists' mental health support and AI-powered
interventions in Calabar, Cross River State, Nigeria. To achieve the purpose of this study, two null
hypotheses were tested at 0.05 level of significance. Review of relevant literature was carried out
according to the variables in the study. Survey research design was employed for the study. Stratified
sampling technique was adopted to sort the tourists while purposive sampling technique was
employed to select the two hundred and forty-three (243) respondents used for the study. A structured
questionnaire was the instrument used for data collection. The instrument was vetted by relevant
authorities. Pearson product moment correlation statistical tool was used to test the hypotheses
formulated for the study for data analysis. The result of the analysis of data and hypotheses testing
revealed that there was a significant relationship between stress management and tourists’ wellbeing
using AI-powered interventions. Based on these findings, conclusion was drawn and it was
recommended that tourism stakeholders in Calabar should consider implementing AI-powered stress
management tools to support tourists' mental health; AI-powered interventions can be integrated into
existing tourism services, such as hotel amenities or tourist information centers.