THE IMPACT OF ARTIFICIAL INTELLIGENCE IN DIGITAL COMMUNICATION AND SOCIAL MEDIA: A REVIEW

Abstract

The functions and requisition of Artificial Intelligence are increasing daily.  Artificial Intelligence is an arm of computer science that deals with the capability of computer system to exhibit human characteristics such as thinking  and reasoning intelligently. its relevance has remarkably progressed within the past few years and the applications have been displayed in virtually every sector of life. In this paper, we explored the various ways in which Artificial Intelligence has impacted digital communication and social media as well as their implications to developers, entrepreneurs and the world at large. Digital communication and social media are among the verse number of domains benefitting from the innovative strength of artificial intelligence. It has tremendously transformed how people interact and communicate online providing them with sophisticated tools for more efficient digital communication experience, automatic content creation/moderation, customized recommendations for internet advertising and so on.  From 2021 Statista record, about 4.26 billion people worldwide using social media spend averagely 2 hours, 27 minutes on daily basis and with this heightened number of social media users, artificial intelligence technology is crucial in order to meet the demands of these users with ease.