STRATEGIC LANNING, CONFLICT NEGOTIATION, SWOT ANALYSIS AND LECTURERS’ INSTRUCTIONAL EFFECTIVENESS IN PUBLIC UNIVERSITIES IN SOUTH-EAST NIGERIA

Abstract

The study strategic planning, conflict negotiation, swot analysis and lecturers’ 
instructional effectiveness in public universities in Nigeria adopted an ex-post 
facto design. The population of the study is 624 lecturers’ from six colleges or 
faculties of education of the universities studied, with a sample size of 345 
selected through proportionate stratified random sampling technique which 
represents 60% of the population. Two research questions and two hypotheses 
were formulated and the hypotheses were tested at 0.05 level of significance. 
Strategic Planning, Conflict Negotiation, SWOT Analysis and lecturers’ 
Instructional Effectiveness Questionnaire” (SPCNSAEQ) was used for data 
collection. The instrument was validated by two experts from educational 
measurement and evaluation, and two from education management and planning.  
Cronbach Alpha statistic was used to determine the reliability of the instrument 
which yielded an index of 0.83. Mean rating and Z-test were used to answer the 
research questions and test the hypotheses respectively. The study findings 
indicated that the null hypothesis of no significant difference on influence of 
negotiation on instructional effectiveness was retained rejecting the alternative 
hypothesis. This is as a result of the z-cal. value of 0.2981 z-crit. value of 1.96. 
It also revealed that the z-cal. value of -0.6232  z-crit. value of 1.96 such the 
null hypothesis of no significant difference on lecturer response in federal and 
state universities on influence of Strength, Weakness, Opportunity and Threat on 
instructional effectiveness was accepted. Based on the findings, the following 
recommendations were made amongst which are; the university authority should 
ensure that SWOT analysis is applied to help them in discovering weaknesses, 
strength, opportunity utilization and avoidance of threat in the school system. 
Effective application or adoption of negotiation by university administration 
remains a good strategic measure towards conflict management as well as 
enhance effective delivery of instruction by lecturers.