REBRANDING NIGERIA AS A NATION THROUGH EFFECTIVE INTERCULTURAL COMMUNICATION SKILLS.

Abstract

Rebranding or remarketing as used in this paper is a marketing strategy in which 
a new name, term, symbol, design, concept or combination thereof is created for 
an essential brand with the intention of developing a new, differentiated identity 
in the minds of consumers, investors, competitors and other stakeholders. The 
term is used in reference to Nigeria content as a wakeup call to all the concerned 
on the need to do the needful. Rebranding Nigeria is a project which every 
Nigerian citizen should embrace because it is aimed at social change and re
orientation of Nigerians through character transformation, civil education and 
commitment to national assignment all geared to make the country a better place. 
This paper takes a look at the concept of intercultural communication skills and 
its roles in the current rebranding program. The work also discusses on the 
concepts of communication, rebranding, intercultural communication skills and 
how these can come together to redeem and promote the good image of Nigeria 
in all spheres of life. The work reflects that good intercultural communication 
skills are vital in rebranding Nigeria. Recommendations are made on the ways by 
which intercultural communication skills can be used in rebranding process.