GLOBAL INNOVATIONS IN AI-POWERED LEARNING:

PERCEPTIONS, USAGE, AND CHALLENGES AMONG BUSINESS EDUCATION STUDENTS

Abstract

Artificial Intelligence (AI) is transforming global education by providing innovative solutions to improve learning experiences. While the integration of AI into business education offers significant benefits—such as personalized learning, increased engagement, and improved administrative efficiency- it also introduces complex challenges, including data privacy concerns, ethical dilemmas, and potential overreliance on technology. Current literature indicates a gap in understanding of how students apply and perceive these tools in their specific academic pursuits. This study examines the adoption and effectiveness of AI-powered tools among business education students. Specifically, it aims to investigate students' perceptions of AI's effectiveness, their current usage patterns, the recognized benefits of these tools, and the obstacles encountered during adoption. The research seeks to provide empirical data to guide educators and policymakers in optimizing AI integration for enhanced learning outcomes.   Approximately 46.5% of students currently use AI-powered tools, while 74.6% of non-users express a willingness to adopt them.  Grammarly is the most commonly reported tool. Students primarily utilize AI for research (37%), writing assistance (37%), business simulations (42.6%), and skill development (46%).  Students reported that AI-powered tools increase engagement (42.6%), improve motivation (40%), and make studying more efficient (35.7%).  Major challenges include concerns regarding inaccurate information (39%), reduced critical thinking (38%), limited digital literacy (34.8%), and data privacy (33.9%).  The study concludes that business education students generally hold a positive perception of   AI, viewing it as an essential component of the modern learning experience. However, to maximize its potential, institutions must address critical gaps through structured AI literacy programs, equitable access to tools, and robust policy frameworks that ensure responsible and ethical integration