Vol. 1 No. 3 (2024): UNIZIK Journal of Marketing

UNIZIK Journal of Marketing

Volume 1 Issue 3 of 2024 (November Edition)

Published: 2024-11-19

Articles

Whistleblowing Behaviour: An Empirical Analysis among Nigerian Undergraduates

Dr. Isibor, Osaiga Felix, Dr. Iyahen, Ezekiel Osarumwense

1-14
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Extrinsic religiosity and green purchase intention in southeast Nigeria: the role of environmental knowledge

Dr. Okoro, Deborah Patience, Dr. Uwakwe, Innocent Vitus , Onah, James Ikechukwu

15-37
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Evaluation of Artificial Intelligence and Efficacy of E-commerce adoption in Nigeria

Dr. Kalu, Alexanda O. U, Okolo, Nwakaego A

38-50
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The Role of Technology in Enhancing ERP’s Impact on Organizational Performance among Nigerian Banks

Dr. Simeon, Baratuaipere, Dr. Dick, Diepriye I.J

51-65
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Effect of Government Policies and Support for Poverty alleviation of SSEs Owners in Kano and Niger States, Nigeria

Dr. Yero, Hauwa’u Ibrahim, Dr. Abdu, Maryam

66-83
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Comparative Analysis of Data Science Approaches for credit card Fraud Detection in the USA

Ezenwafor, Ebuka Christian, Odezi, Jennifer Obuke, Onwujiobi, Charles

84-101
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Effect of Cooperative Marketing on Economic Revenue Following Fuel Subsidy Removal in Awka South Local Government Area, Anambra State

Dr. Agbasi, Obianuju Emmanuela, Nze Paul, Chidimma Ifeme

102=123
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Customer Relationship Management and Organisational Performance of Selected Insurance Firms in Ogun State, Nigeria

Odunmbaku, Aliu, Diyaolu, George, Salami, Wasiu, Ganiu, Salami

124-133
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Consumer Switching Behaviour in The Nigeria’s Telecommunication Industry: The Role of Value- Added Services

Babuji Ibrahim Jatau, Umma, A. U Mani, Fatima, Kalama Sheriff

134=146
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Online Shopping Experience and Customer Satisfaction: Evidence from Zamfara Central Senatorial District

Abubakar Dan’asibi, Abdulrahaman, Musa, Abdullahi

147-165
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Promotions Strategy and Customer Patronage for Real Estate Products in Federal Capital Territory Abuja

Dr. Madu, Jude E.

166-181
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Effect of Customer Relationship Management on Repeat Patronage in Ado-Ekiti Retail Organizations

Ogah, Arome Victor, Aluko, Prisca Enovwo, Akinkuotu, Felix

182-195
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