Economic Analysis of Mobile Food Vendors in Nnewi Metropolitan City, Anambra State, Nigeria

Abstract

The study examined the economic analysis of mobile food vendor marketing in Nnewi metropolis, Anambra State, Nigeria. The study specifically, described the socioeconomic characteristics of mobile food vendors, various mobile food vendors prevalence in the area, profitability of mobile food vending, influence of socioeconomic characteristics on net income of mobile food vending and constraints associated with mobile food vending in the study area. Multistage sampling procedures involving purposive and random sampling methods was used to select respondents (marketers) for the study. Findings from socioeconomic characteristics shows that most of these mobile food uses wheelbarrow, bike, truck and or head to carry their product to sell to their customers. Findings on various mobile food vendors prevalence in the area showed that Abacha vendors had 25.83% which stands to be the highest mobile vending in the study area. Finding on profitability shows that marketers return 76 kobo for every 1 Naira invested in the business, a profitable enterprise. Stakeholders should work together to reduce the hike in transportation to enable these small businesses to thrive and government should formulate a programs to train these vendors to attain to world class vending business in food marketing were recommended.