ENTREPRENEURIAL SKILLS DELIVERY IN BUSINESS EDUCATION AND GRADUATE STUDENTS’ BUSINESS SUCCESS IN RIVERS STATE

Authors

  • LAWRENCE Ivang Akaninyene
  • ANYANWU Linus Okechi
  • ADINDU Chidinma Peace
  • ADINDU Ogbonna Michael

Keywords:

Skills, Delivery, Business. Education and Success

Abstract

This study investigated the relationship between entrepreneurial skills delivery in business education 
and graduate students’ business success in Rivers State. Correlational research design was used. The 
participants for this study were 187 postgraduate students from the two (2) universities in Rivers State 
that are running Business Education Post Graduate program. Data were collected mainly through the 
use of questionnaire.  Data collected were analyzed using Pearson correlation. The findings of the 
study showed that: there is a significant relationship between creativity and business success of 
Graduate students in Rivers State; there is a significant relationship between communication skills 
and business success and lastly, significant relationship between financial management skills and 
business success of Graduate students in Rivers State. Based on the result, we concluded that delivery 
of entrepreneurial skills through creativity, communication skills, and financial management skills 
can greatly enhance the financial success, corporate social responsibility, and customer satisfaction 
of Graduate students. We suggested that business educators should adopt a blend of delivery 
mechanisms for the impartation of entrepreneurial delivery skills that are anticipated to promote the 
business success of students. The implication of this result is that there is possibility of using 
entrepreneurial skills delivery as a paramount facet of education, training, and impartation of relevant 
entrepreneurial skills into graduates for economic growth, enhancement and becoming successful in 
business 

Downloads

Published

2025-09-02

How to Cite

ENTREPRENEURIAL SKILLS DELIVERY IN BUSINESS EDUCATION AND GRADUATE STUDENTS’ BUSINESS SUCCESS IN RIVERS STATE. (2025). UNIZIK Journal of Marketing, 2(1), 1-13. https://journals.unizik.edu.ng/ujofm/article/view/6384