Vol. 2 No. 1 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

View Vol. 2 No. 1 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

Published: 2025-09-02

EDITORIAL COMMENT

EDITORIAL COMMENT
- PDF

EDITORIAL TEAM

EDITORIAL TEAM
- PDF

Table of Contents

Table of Contents
- PDF

Articles

ENTREPRENEURIAL SKILLS DELIVERY IN BUSINESS EDUCATION AND GRADUATE STUDENTS’ BUSINESS SUCCESS IN RIVERS STATE

LAWRENCE Ivang Akaninyene , ANYANWU Linus Okechi, ADINDU Chidinma Peace, ADINDU Ogbonna Michael

1-13
- PDF
DIGITAL SKILLS AND INDUSTRY RELEVANCE: A REBRANDING IMPERATIVE IN NIGERIA

Eke Donatus Izuogu PhD , Prof. Mande Samaila , Babagana Haruna, Irene Oka Isaac PhD

128-139
- PDF
THE INFLUENCE OF DIGITAL MARKETING STRATEGIES ON HOTEL SALES PERFORMANCE: EXAMINING THE MODERATING EFFECT OF BRAND REPUTATION

Akerele E. E., Folorunso O. S., Bashiru A. A., Lawal O. O., Babalola W. A., Adedayo O. L.

95-106
- PDF
ELECTRONIC PAYMENT AND EDUCATIONAL SERVICES IN PUBLIC TERTIARY INSTITUTIONS IN ANAMBRA STATE, NIGERIA

Mbamalu Euphemia Ifunanya, Prof. Ireneus Chukwudi Nwaizugbo, Prof. Emmanuel Uchenna Ezenyilimba

56-70
- PDF
THE RISE OF ARTIFICIAL INTELLIGENCE (AI)-DRIVEN MARKETING TRANSFORMING CONSUMER ENGAGEMENT AND PERSONALIZATION. A STUDY OF SELECTED CONSUMERS IN SOUTHEAST, NIGERIA

Ngwube Angel Chinenye , Ifeoma Emmanuella Nwokoye (PhD)

25-41
- PDF
SOCIAL MEDIA MARKETING AND BRAND EQUITY IN THE HOSPITALITY INDUSTRY: EVIDENCE FROM IMO STATE, NIGERIA

Ogbonnaya Osiri Mkpa, Dr. Ifeanyichukwu N. Oranusi

140-160
- PDF
EFFECT OF LIQUEFIED PETROLEUM GAS PRICE ON THE LEVEL OF PATRONAGE AMONG HIGHER EDUCATION STUDENTS

Dr. Suraju Abiodun Aminu (Associate Professor)

107-127
- PDF
CONSUMER TRUST AND ATTITUDES TOWARD NIVEA TELEVISION ADVERTISEMENTS: THE ROLE OF PERCEIVED CREDIBILITY, APPEAL, AND PURCHASING BEHAVIOR

Jacob Olubukola OLADIPO , Akintunde Jonathan OYEDOKUN

71-94
- PDF
MARKETING PRACTICES OF MEGA CHURCHES IN NIGERIA

Donald O. Ewanlen, Christian Clifford Edum

42-55
- PDF
ABC INVENTORY CONTROL MANAGEMENT AND QUALITY SERVICE DELIVERY OF SELECTED MANUFACTURING COMPANIES IN SOUTH WEST NIGERIA.

Bankole Isaac AKINROLUYO (PhD) , Bankole Oluseun Ayodele

14-24
- PDF