DETERMINANTS OF CONSUMER HOTEL SELECTION IN ENUGU STATE, NIGERIA

Abstract

This study examined the determinants of consumer hotel selection in Enugu state, Nigeria. 
Specifically, the study aimed at exploring the effects of hotel attributes including hotel location, 
service quality, hotel facilities, price of hotel services, and guest security on consumer hotel 
selection in Enugu state, Nigeria. The study was quantitative in nature and correlational design. 
The population size was unknown while the sample size was 384. The study used a quota sampling 
technique in reaching the respondents. The instrument of data collection was a structured 
questionnaire. The validity of the instrument was tested using expert opinion while the reliability 
of the research instrument was tested using Cronbach Alpha coefficient. Multiple regression 
statistical analysis method was used to test the formulated hypotheses at 5% level of significance. 
The findings revealed that hotel location, service quality, hotel facilities, price of hotel services, 
and guest security have significant effect on consumer hotel selection in Enugu state, Nigeria.The 
study recommended that hotel managers in Enugu state Nigeria should considers building hotels 
in convenient locations, offering quality hotel services, utilizing quality hotel facilities, offering 
services at competitive prices and ensuring provision of adequate security infrastructure in order 
to improve consumer’s selection of their hotels.The implication of this is that management of 
hotels in Enugu state, Nigeria should effectively coordinate all hotel attributes especially those 
understudy for effective customer services delivery to ensure consumer selection of their hotels.