Vol. 2 No. 2 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

View Vol. 2 No. 2 (2025): Unizik Journal of Marketing. e-ISSN: 3092 - 8923

Published: 2025-09-02

EDITORIAL COMMENT

EDITORIAL COMMENT
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EDITORIAL TEAM

EDITORIAL TEAM
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Table of Contents

Table of Contents
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Articles

RELATIONSHIP BETWEEN DIGITAL GREEN ADVERTISING AND CORPORATE ENVIRONMENTAL RESPONSIBILITY PRACTICES IN THE NIGERIAN MANUFACTURING SECTOR

Ifeanyichukwu Nwadiogo Oranusi (Ph.D)

1-16
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GAMIFICATION AS A CATALYST FOR BRAND ENGAGEMENT AMONG YOUTHS IN SOUTHEAST NIGERIA: A SOCIO-CULTURAL PERSPECTIVE ON STRATEGIC MARKETING OUTCOMES

ONYEOKORO C. Sunday, Ph.D, OBASI C. Daniel

170-191
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MARKET ORIENTATION STRATEGY AND MARKETING PERFORMANCE OF TELECOMMUNICATIONS ORGANIZATIONS IN ENUGU STATE NIGERIA

Onah James Ikechukwu, Eke Cyril Chijioke, Okoro Deborah Patience, Ikpo Kobimdi Pamela

137-153
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USER EXPERIENCE AND E-LOYALTY IN THE NIGERIA'S E-COMMERCE SECTOR: A STUDY OF JUMIA IN LAGOS STATE, NIGERIA.

Nana Goodluck Omamuzo (Ph.D), Aliu Fatai Oguntade (Ph.D), Adubi Daniel

101-116
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STOCK LIQUIDITY AND PERFORMANCE OF SELECTED QUOTED FIRMS IN NIGERIA: CASE STUDY OF FAST-MOVING CONSUMER GOODS (FMCG)

Yussuff R.O, Adekunjo F.O

61-81
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DIGITAL TRANSFORMATION AND SUSTAINABLE DEVELOPMENT OF BEVERAGE FIRMS IN PORT HARCOURT

Lucky Tema, Willy Nelson Ogoja

17-38
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DETERMINANTS OF CONSUMER HOTEL SELECTION IN ENUGU STATE, NIGERIA

Onah James Ikechukwu, Eke Cyril Chijioke, Okoro Deborah Patience, Ikpo Kobimdi Pamela

154-169
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EXAMINING THE INTERPLAY BETWEEN NIGERIAN UNIVERSITY ONLINE WEBSITE PRESENCE AND STUDENT ENROLLMENTS

Cyril Onyeka Anozie , Ike-Elechi Ogba

117-136
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EXPLORING EMPLOYEE PERCEPTIONS OF FAIRNESS IN PERFORMANCE APPRAISAL SYSTEMS: A STUDY OF ANUDU PLASTIC FACTORY ASABA, DELTA STATE.

Ofune Kelvin, Ubogu Gloria Temabor

82-100
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DIGITIZATION FOR PERFORMANCE IMPROVEMENT: A CASE STUDY OF NIGERIAN BANKS

T. A Abari-Ogunsona, E. O Braimoh, K. O Atoyebi, R. A Danmola, O. K Oduola

39-60
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