PECEIVED POLICE MISCONDUCTAND CONSUMERS SATISFACTION IN DELTA CENTRAL SENATORIAL DISTRICT, DELTA STATE

Authors

  • Ederewhevbe, Ighotegunor Godfrey (Ph.D.) Department of Marketing, Southern Delta University, Ozoro, Delta State, Nigeria
  • Monye Michael (Ph.D.) Department of Marketing, Southern Delta University, Ozoro, Delta State, Nigeria

Keywords:

Police Attitude, Police Bribery, Police Brutality, Indiscriminate Profiling & Consumer Satisfaction.

Abstract

Abstract  
The study carried out a research work on perceived police misconduct and consumers satisfaction 
in Delta Central Senatorial District, Delta State. The specific objectives of the study were to assess 
Police Bribery and Corruption, police Brutality and Police Indiscriminate Profiling on Consumers 
Satisfaction in Delta Central Senatorial District in Delta State, Nigeria. The study adopted the 
descriptive survey research design. The population of the study comprised of the population of the 
study comprised all consumers/citizens residing in four selected Local Government Areas (LGAs) 
out of the eight LGAs in Delta Central Senatorial District of Delta State, Nigeria. The Population 
of the study was 936, 979, NPC; 2006. The Taro Yarmen sample size formula was used to 
determine Sample for the study. Thus, the sample is 400. The study employed proportional 
stratified sampling tool to select respondents from the four (4) local Governments studied. The 
research instrument used for the study was the questionnaire and the Cronbach’s Alpa reliability 
test was used, the result of the test was 94.2%. Furthermore, Computer Programming (i.e., 
statistical package for social science (SPSS), Regression Analysis was used to test the hypotheses 
stated for the study. Descriptive statistics reveal a complex public view: while consumers generally 
express high trust in police (Mean = 3.9103), perceptions of police misconduct are prevalent, with 
brutality identified as the most pressing concern (Mean = 3.9401). 

Downloads

Published

2026-02-19

How to Cite

PECEIVED POLICE MISCONDUCTAND CONSUMERS SATISFACTION IN DELTA CENTRAL SENATORIAL DISTRICT, DELTA STATE . (2026). UNIZIK Journal of Marketing, 3(1), 74-101. https://journals.unizik.edu.ng/ujofm/article/view/7864