Vol. 3 No. 1 (2026): Unizik Journal of Marketing, e-ISSN: 3092 - 8923

View Vol. 3 No. 1 (2026): Unizik Journal of Marketing, e-ISSN: 3092 - 8923

Published: 2026-02-19

EDITORIAL COMMENT

Editorial Comment
- PDF

EDITORIAL TEAM

EDITORIAL TEAM
- PDF

Table of Contents

Table of Contents
- PDF

Articles

CUSTOMER SATISFACTION AND SERVICE QUALITY IN HEALTH CARE SERVICE DELIVERY INDUSTRY: A STUDY OF ANAMBRA STATE HEALTH INSURANCE AGENCY

AGAJELU NGOZI IFEOMA , Prof. Promise Chika Oparah, PhD, Dr. Ifeanyinchukwu Oranusi

1-19
- PDF
THE INFLUENCE OF FACEBOOK ADVERTISING ON CUSTOMERS’ PATRONAGE INTENTION OF RETAIL BUSINESSES IN SOUTH-EAST NIGERIA

Dr. Ifeanyichukwu Oranusi, Ukpai Peace Oyiri

20-40
- PDF
SERVICE LEVEL AGREEMENTS AND SUSTAINABLE CUSTOMER RETENTION IN THE NATIONAL HEALTH INSURANCE SCHEME, ANAMBRA STATE.

Kelechi Maryjane Obiyor, Prof. Promise Chika Oparah, PhD

41-50
- PDF
DIGITAL MARKETING AND CUSTOMER SATISFACTION IN SELECTED DEPOSIT MONEY BANKS IN AWKA METROPOLIS, ANAMBRA STATE

Dr. Lawrence Okeke , Igwe Kevin Nnajiofor

55-73
- PDF
PECEIVED POLICE MISCONDUCTAND CONSUMERS SATISFACTION IN DELTA CENTRAL SENATORIAL DISTRICT, DELTA STATE

Ederewhevbe, Ighotegunor Godfrey (Ph.D.), Monye Michael (Ph.D.)

74-101
- PDF
EMPLOYEE PARTICIPATION AND ORGANIZATIONAL PERFORMANCE: A STUDY OF NESTLE NIGERIA PLC

Joshua Osayabawen Imadonmwiyi, Mathew Ifirinwa Eboma, Eunice Molayo Oladipo, Adedayo Ayeni, Gbenga Bamidele Ayodele

102-123
- PDF
ONLINE CUSTOMER EXPERIENCE AND CUSTOMER LOYALTY OF UNDERGRADUATE USERS OF BANK APPS IN BAYELSA

Amangala, A. Emmanuel , Mathias, V. Sandra , Barakabo Ebimieowei

124-139
- PDF
EFFECT OF COOPERATIVE MICRO-CREDIT SCHEME ON THE PERFORMANCE OF SMALL-SCALE BUSINESS IN OSUN STATE.

AKINTAYO, Akintunde Aremu , IBRAHIM Kayode Muhammed , ONI, Moses Taye, OYEKAN Marvellous Adetola , COLE Kanyinsola Helen

140-167
- PDF
IMPACT OF BUSINESS CREATION AND INNOVATION ON EMPLOYMENT GENERATION AMONG STARTUPS IN KWARA STATE

Oluwajimade Jeremiah Adekanmi, Ola Olusegun Oyedele, Ph.D , Olalere Victoria Folakemi, Florence Ajoke Olaniyan

168-184
- PDF
VENDOR-MANAGED INVENTORY ON PROCUREMENT PERFORMANCE OF UPSTREAM OIL AND GAS COMPANIES IN SOUTH-SOUTH, NIGERIA

Dr. Mrs. Stella Wada Wejinya , Dr. Chituru Gibson Ogonu

185-207
- PDF