IMPACT OF BUSINESS CREATION AND INNOVATION ON EMPLOYMENT GENERATION AMONG STARTUPS IN KWARA STATE

Authors

  • Oluwajimade Jeremiah Adekanmi Kwara State University, Department of Business and Entrepreneurship
  • Ola Olusegun Oyedele, Ph.D Department of Entrepreneurial Studies, College of Entrepreneurial & Development Studies, Federal University of Agriculture, Abeokuta - Nigeria
  • Olalere Victoria Folakemi Kwara State University, Department of Business and Entrepreneurship
  • Florence Ajoke Olaniyan Kwara State University, Department of Business and Entrepreneurship

Keywords:

Business Creation, Employment, Innovation, Start Ups

Abstract

In today’s dynamic global economy, the creation of new businesses and the adoption of innovative 
practices serve as vital drivers of economic growth and competitiveness. However, unemployment 
especially among youth remains a major socioeconomic challenge in Nigeria despite policy efforts 
to stimulate job creation. The main objective of the study is to investigate the impact of Business 
Creation and Innovation on Employment Generation Among Startups in Kwara State. Other 
specific objectives is to determine the effect of business creation on employment generation among 
startups in Kwara State and examine the effect of innovation on Employment Generation Among 
Startups in Kwara State. A cross-sectional survey research design was used to collect quantitative 
data for this study. Three Hundred and Twenty (320) registered Startups that were financially 
supported by the Kwara State Social Investment Programme in 2024 make up the target 
population. The study adopted a census approach by including the entire population as the sample 
size. Multiple linear regression analysis with the aid of SPSS version 27.0 was used for analysis. 
The study concluded that that business creation has a significant and positive effect on employment 
generation among startups in Kwara State. Also, the study concludes that innovation exerts an 
even stronger positive influence on employment generation among startups in Kwara State. The 
study recommended that government agencies, financial institutions, and entrepreneurial support 
organisations in Kwara State intensify efforts to promote the establishment of new businesses 
through easier access to startup capital, reduction of bureaucratic bottlenecks, and provision of 
entrepreneurial training. Furthermore, in relation to innovation, policymakers, private sector 
stakeholders, and educational institutions should collaborate to strengthen innovation ecosystems 
that support startups. 

Downloads

Published

2026-02-19

Issue

Vol. 3 No. 1 (2026): Unizik Journal of Marketing, e-ISSN: 3092 - 8923

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

IMPACT OF BUSINESS CREATION AND INNOVATION ON EMPLOYMENT GENERATION AMONG STARTUPS IN KWARA STATE. (2026). UNIZIK Journal of Marketing, 3(1), 168-184. https://journals.unizik.edu.ng/ujofm/article/view/7868