UNIZIK Journal of Marketing

About the Journal

The UNIZIK Journal of Marketing (UJofM) is an online, publication from the Department of Marketing at Nnamdi Azikiwe University in Awka, Anambra State, Nigeria. This open-access, peer-reviewed journal aims to disseminate scholarly discussions and practice from the diverse areas of marketing. It welcomes research manuscripts, including original research articles, reviews, case studies, and theoretical papers, particularly those with an interdisciplinary focus.